Colors have meaning.
You can use them to evoke a mood on your website that complements your book.
Here’s a list of common colors and the emotions they trigger in readers:
RED
Love, passion, danger, warning, excitement, food, impulse, action, adventure.
ORANGE
Comfort, creativity, celebration, fun, youth, affordability.
YELLOW
Curiosity, playfulness, cheerfulness, amusement.
GREEN
Money, nature, animals, health, healing, life, harmony.
BLUE
Trustworthiness, success, seriousness, calmness, power, professionalism.
PURPLE
Royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE
Innocence, purity, cleanliness, simplicity.
PINK
Softness, sweetness, innocence, youthfulness, tenderness
BROWN
Earth, nature, tribal, primitive, simplicity.
GREY
Neutrality, indifference, reserved.
BLACK
Timeless, darkness, seriousness, mystery, secrecy
*Colors do have different meanings in various cultures. This list largely reflect a US audience.
